Manifesto
Why have we bought into the illusion that in order to be wildly successful in business we have to censor, edit and delete what makes us unique to appeal to “everyone”?
Why have we bought into the illusion that in order to be wildly successful in business we have to censor, edit and delete what makes us unique to appeal to “everyone”?
We are humans and we are messy- so, why do we spend so much time portraying an image of perfection to the world?
What if filtering what makes you unique was stopping you from adding another $250,000+ of revenue each year?
I asked myself these questions over and over again during one of the hardest times of my life in 2016...
As a Marketing Consultant I had spent 10+ years learning every single “marketing” formula, funnel strategy, copywriting technique, social media hack- and I was good at it
But even after earning a marketing degree in Australia, and having created marketing campaigns for people like Think & Grow Rich: The Movie and some of the leading coaches in the industry and helping them generate over 750k in revenue in my first 2 years in business.
I started noticing that consumers became more sophisticated and launches weren't as profitable anymore.
People started seeing through the smoke and mirrors of the soul-less corporate brands
The gimmicky “Make 6 figures in 30 days” ebooks that overpromised and underdelivered,
The cookie-cutter product launch formulas and perfectly scripted videos with no personality
The perfectly scripted videos with no personality
I realized that the obsession with portraying perfection was an epidemic that was causing entrepreneurs and brands to lose connection with their audience and hurt their sales.
There was something people were craving from brands: MORE TRUTH
Because truth creates trust and connection. Faking perfection creates separation.
While it was easy to see it in others and have my own opinions from afar, I raised the mirror and I saw it in myself too.
I was scared to be fully self-expressed in my business and infuse my true personality and essence and own all parts of me because after all, I had reached some level of success.
There was too much at risk I didn't want to lose everything I had worked so hard for.